Tourism agency gears up for expanded data provision

Tourism

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Registration for catering establishments and tourism attractions with the National Tourism Data Service Centre (NTAK) will start in November, Hungarian Tourism Agency CEO Zoltán Guller said at a press conference on Thursday, according to a report by state news wire MTI.

Guller said that 42,000 commercial accommodations submit data to the NTAK - rolled out two-and-a-half years earlier - on a daily basis. From July 2022, after the registration period, catering businesses and attractions, such as museums, castles, spas, and festivals, will start providing their data to the NTAK, giving decision-makers a database for the "full spectrum of the tourism sector" that can be used to formulate "accurate projections", he added.

He said the tourism agency will see from which countries visitors arrived at which destinations, while also analyzing cellphone data and spending with bankcards.

Almost 30 professional organizations signed a declaration supporting data-driven tourism in future at the press conference.

Péter Princzinger, who chairs the Hungarian Tourism Association Foundation, said the rapid expansion of digitalization is in the tourism sector's common interest.

Hungarian Spa Association head Zoltán Kántás said the data provision would contribute to better strategic planning and support marketing activities, boosting spas' competitiveness.

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