ADVERTISEMENT

Government approves National Tourism Strategy

Tourism

Image by Tupungato/Shutterstock.com

The government has approved the National Tourism Development Strategy, laying a solid foundation for the sector's recovery, Zoltán Guller, the head of the Hungarian Tourism Agency, said, according to mfor.hu. 

The strategy advocates digitalization, the expansion of the data-driven management of the sector, putting a tighter squeeze on tax evaders, implementing consumer-focused marketing and sales, and enhanced training. It addresses catering, wellness tourism, business travel and conference tourism, as well as religious tourism in separate chapters. 

A key message of the plan is that working in tourism and catering is "not just a job, but a profession," Guller said. The strategy continues to target an annual 20 million visitors and 50 million guest nights and aims to make Hungary the most popular tourist destination in Central Europe by 2030, he added. 

The strategy was drafted with the participation of 49 professional associations and five historical churches. Representatives from those groups signed a memorandum of understanding on solidarity and strengthening cooperation.

ADVERTISEMENT

MKIK: Local business tax should be maintained Analysis

MKIK: Local business tax should be maintained

Parl't votes to phase out savings coops integration framewor... Parliament

Parl't votes to phase out savings coops integration framewor...

Roche Szolgáltató appoints P&C business partner lead Appointments

Roche Szolgáltató appoints P&C business partner lead

Capital sees urban exodus during pandemic City

Capital sees urban exodus during pandemic

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.