Pizza Me offers free pizza slice to the freshly vaccinated

The free slice is available to those who show their vaccination certificate, which is no more than 24 hours old.

In addition to promoting the importance of vaccination to its customers, Pizza Me would also encourage other private companies to take up the cause, despite its divisive nature, through this campaign.

"We trust that other private companies will follow our example to ensure that Hungary is affected as little as possible by the fourth wave," said Victor Friedman, one of the founders of Pizza Me. "Like so many others, we have been severely affected by the previous waves and we don't want to hear of any more deaths inside or outside the Pizza Me community; nor do we want to have to face our employees again telling them we have to close indefinitely. So we need to do our best to make the case for vaccination, which is currently the only proven method to control the outbreak."

The campaign was published on Pizza Me's Facebook and Instagram pages a week ago and while there have been some anti-vaccine, sometimes hateful comments, about two-thirds of the reactions have been positive, the company says.

So far, not many people have requested the gift slice, but the organizers are confident that the mood for vaccination will increase as fall begins. The message encouraging vaccination has so far reached more than 30,000 people.