Hungary launches pork promotion campaign

Food

The Ministry of Agriculture, the Agricultural Marketing Center (AMC) and the Hungarian Meat Industry Federation is launching its annual pork promotion campaign, state secretary of the Ministry of Agriculture Zsolt Feldman said on Wednesday.

The state secretary noted the difficulties faced by the sector due to feed prices, the swine fever outbreaks, and the Russian embargo. Due to the situation on the feed market, the government is providing additional support of more than HUF 1.2 billion to hog farmers this year, he said.

AMC managing director Gergely Giczi said the campaign has been held every year since 2013. Hungary's per capita pork consumption has increased to over 30 kg a year from 24-25 kg in 2013, partly thanks to the annual campaigns but also to the preferential 5% VAT on pork, introduced in 2016, he said.

Head of the Meat Industry Federation Tamas Eder noted that live hog prices have shown unprecedented volatility in the past three years and are now falling sharply again while feed grain prices have increased by 50-60% in one year.

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