PwC Hungary 13th Annual CEO Survey
On these pages, we explore in more depth some of the details revealed by the 2023 survey.
“CEOs’ daily activities are shaped by resource reallocation, technological and regulatory changes, macroeconomic conditions, climate and cyber threats, and transformational needs. Most of them see their company facing a critical strategic turning point. It is in this context that they must set their priorities. Smooth adaptation and putting people first seem to be the best recipe.”
Tamás Lőcsei, PwC Hungary’s country managing partner.
“The transformation imperative also means that the opportunities for extensive growth have largely been exhausted: CEOs do not anticipate an increase in revenues, and the need to increase headcount is more about ensuring skilled labor than increasing numbers.”
Szabolcs Mezei, partner and government advisory leader at PwC Hungary.
PwC’s Most Inspiring Leader of the Year Award
Based on the opinions of the 297 Hungarian business leaders quizzed for its annual CEO Survey, PwC Hungary has, for the second time, awarded its “Most Inspiring Leader of the Year Award.” This year’s winner was Róbert Keszte, country director of Continental Hungary.
Established last year, the award recognizes a Hungarian CEO seen as a role model by other top executives in Hungary. Through the award, PwC aims to promote leaders who not only deliver business results but also focus on building a model company culture and who can serve as role models for their peers.
The award was handed over by Tamás Lőcsei, CEO of PwC Hungary, at the presentation of the CEO Survey in the company of last year’s winner, Zoltán Gazsi, the managing director of Eisberg Hungary Kft.
A Hungarian-language video of Keszte, in which he shares his leadership credo and what he sees as the critical factors of individual and organizational success, is available on PwC’s Hungarian CEO Survey website.
Róbert Keszte (right), country director of Continental Hungary and winner of the PwC award, with Tamás Lőcsei, CEO of PwC Hungary.
This article was first published in the Budapest Business Journal print issue of February 23, 2024.
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