H&M launches webstore in Hungary

Analysis

Swedish multinational retail-clothing company H&M yesterday launched its Hungarian webstore, making it the first fashion company to launch such a development in the country, Hungarian financial daily penzcentrum.hu reported.

The company is present in more than 50 countries around the world and is considered to be the flagship of the so-called fast fashion clothing market, meaning its able to quickly adjust to the latest trends and has a regularly refreshed collection, the portal noted.

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