Sustainability is the central theme of Allee Shopping Center’s renovation
The visitors want more sustainable and greener shopping center, and they expect concrete, tangible measures instead of promises; by now the shoppers consider this expectation evident, showed a survey commissioned by Allee.
The shopping center has made sustainability a central theme of their HUF 5.5 billion renovation and the upcoming fall campaign, and under the name of the “green lease” they are urging their tenants to also focus on the importance of building a greener future by specifically addressing their sustainability objective within the constructs of the leasing contract.
According to the study conducted by MEET Agency, a significant number of Allee visitors consider sustainability and environmental protection important, and as a result they themselves want to live consciously and expect tangible changes from the shopping center as well. With the help of the survey, Allee wanted to know more about the needs of its own visitors primarily.
Green investments behind the scenes
"It used to be natural to arrange and transform Allee according to the needs of our visitors. We take the expectation to be greener to heart, since it is our common interest to create a more sustainable world. At the same time, it is not easy to present these developments, since they are typically less visible building engineering investments which operate in areas closed to the visitors, and we hardly expect anybody to notice our energy-saving lighting for example," said center manager Judit Bernád.
Similarly, to previous years, in 2020 Allee achieved an “excellent” rating in the qualification procedure carried out bases on the world’s leading sustainability testing method (BREEAM), in course of which it was established that the Allee Shopping Center operates environmentally consciously. The BREEAM measures the sustainability value in numerous categories ranging from energy consumption to ecology.
Allee’s top priority is environmental awareness as a key goal, therefore they have also prepared a sustainability strategy, based on which Allee determined the specific steps to be taken and on which Allee spends approximately five hundred million HUF during its currently ongoing renewal. For example, from 2020 Allee has been using entirely renewable resources-based electric power exclusively for its operation, which is guaranteed by the certificate of origin verifying the source of the green energy purchased and the E.ON Green Future certificate for the shopping center.
In course of the 2021 developments, the lighting is replaced by energy-efficient LED light sources in all community areas of the building, and a solar panel park will be installed in 710 swm on the roof above the cinema, while not affecting the existing green roofs. A smart pavement is being installed in front of the Oktober huszonharmadika Street entrance: this approximately 100 sqm solar panel pavement is made partially of recycled plastic, and it can supply energy to an up to 1,000 sqm office area. As a result, Allee will save nearly 1.8 million kW electric power per year in total, and it reduces its ecological footprint by 660 tonnes of carbon dioxide.
During the reconstruction of Allee, after the updating of the existing ones, a total of 24 modern e-charging stations await the visitors who arrive by electric cars. By the end of August, the green process will have tangible elements, such as the 65 sqm, 17 meters high plant wall which will have leafy evergreen plants, as well as perennial flowers. The wall produces oxygen and captures carbon dioxide, but its dust capturing, and micro-humidifying role is even more important: it catches dust and it is able to increase the humidity and cool the air significantly. The maintenance of the surface also includes making sure that the removed or fallen leaves are put in a composter. An essential element of the “Greener” program is that Allee continues to encourage and educate its tenants about complying with sustainability legislation and inform about eco-friendly perspectives in general.
Melinda Szilágyi, the Hungarian executive of Multi Hungary Management, which is the operator and asset manager of the shopping center, emphasized that Allee is the first shopping center not only in Hungary but also in the region, which builds the environmentally conscious, sustainable operation on strategic foundations. A team of experts was commissioned to prepare the strategy related to this, which will determine the management-level decisions of the coming years.
Visitors consider sustainability a key issue
According to the survey, Allee visitors consider sustainability and environmental protection particularly important. Most of the visitors are below the age 30, however, the ratio of wealthy visitors above the age of 50 is also higher compared to the average of the Budapest shopping centers; during a visit, they visit 2.8 retail units or service locations on average, and they spend approximately 80 minutes in the shopping center.
The visitors will see the incorporation of sustainable measures and how this will improve their shopper experience and the way of thinking today and the future.
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