ADVERTISEMENT

Digital travels to stay with us after pandemic

Tourism

Shutterstock.com

According to research entitled "Digital Travel Innovation Across the Traveler Journey" by Euromonitor International, post-pandemic, embracing digital innovation is critical for travel brands to power out of the health and economic crises, and looming climate emergency, adapting to changing consumer behaviors and values, the Warsaw Business Journal reports.

"With ever more consumers working, shopping, and socializing online, digital tech is omnipresent in consumers' lives and key for engagement across the traveler journey. Taking a holistic view of the consumer continuum is key. Big data, AI, digital payments, mobile and social commerce are priority areas, spawning new travel startups and business models, with digitalization going beyond the functional to elevate the customer experience," Euromonitor's report reads.

According to the authors of the report, pre-trip travel planning is an art in itself. After lockdown, AR/VR will continue to feature as part of DMO tool kits, while social influencers adapted to the new normal and will help in rebuilding trust.

"After the booking, it is vital for travel brands to deliver on service promises and exceed expectations through personalization, contactless solutions, and add-ons. Hyper-personalization through AI reduces the expectation gap. Online direct channels are the best way to ensure there is a strong, engaging customer relationship, with direct channels set to enjoy an uplift post-pandemic, also delivering on much-needed savings on OTA commissions," the research adds.

ADVERTISEMENT

Pressure increasing on CFOs - PwC survey Analysis

Pressure increasing on CFOs - PwC survey

Parl't votes to phase out savings coops integration framewor... Parliament

Parl't votes to phase out savings coops integration framewor...

Roche Szolgáltató appoints P&C business partner lead Appointments

Roche Szolgáltató appoints P&C business partner lead

Capital sees urban exodus during pandemic City

Capital sees urban exodus during pandemic

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.