Europe's first Sample Central store will open in downtown Budapest in September, offering a chance for manufacturers and developers to present their novelties and have them tested by prospective buyers, business daily Napi Gazdaság said on Wednesday.
The facility, forming part of the global Sample Central franchise network, will be based on "tryvertising" (try before you buy), an idea born in Australia and first realized in Tokyo in 2007. This model of marketing has been a success in the Far East and South America but has not yet taken root in Europe.
The Budapest store will offer a broad range of commodities, ranging from pre-packed food and cosmetics to household goods and technical equipment, to members, who must register themselves online beforehand. They can then take home a sample for testing, and in return they will be asked for an opinion via a questionnaire.
