1/3 of Hungarians make coffee differently during Christmas
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Coffee remained a popular drink during Christmas this year, and nearly a third of people prepared coffee differently compared to their everyday habits, according to a survey commissioned by Costa Coffee and conducted by GKI Digital.
The survey's results underpin that coffee consumption among Hungarians is shifting from functional, “wake-up” consumption to special coffee experiences. Christmas is no different, with every second household putting coffee on the holiday menu, and many of them serve coffee to guests even on Christmas Eve.
According to the survey, 7 out of 10 Hungarians consume the same brand, prepared in the same way, as they do on a weekday. However, many people, one in three respondents, come up with something special: 11% prepare for the holidays with coffee specialties, 10% with flavored Christmas coffee, 7% choose a slightly higher quality coffee, and some only take the milk frother out of the cupboard only at this time of year. Buying coffees specialties and flavored coffee drinks are more popular among women than men, and the research shows that women are more likely to make and consume them during the holidays.
It seems that Christmas doesn’t change how often most people consume their coffee: some 77% of regular coffee drinkers said they that they don’t change their usual coffee drinking habits during the holidays. 16% of respondents said they drink more coffee during this season, while 7% drink less.
For 4 in 10 respondents, coffee is part of the Christmas menu as it is of every regular meal as well - 10% of respondents even serve coffee after the Christmas Eve dinner on the 24th. Moreover, one in ten respondents put emphasis on coffee consumption this time – they either make coffee specialties or serve coffee with the dessert for family and guests.
According to the survey, one in five respondents spend more time drinking and making coffee during the holidays. For those to whom quality coffee-making is important (60% of respondents), they find time for it in their everyday lives. Interestingly, 66% of men always make time for coffee, compared to 56% of women.
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